Best Practices

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In Leadership YOU are the Brand.

Consider the following metaphor: Your leadership is your company’s brand. To customers you and your brand are a promise of what to expect from your organization. This is “brand reputation” and what carries you in the market place. Internally the same brand communicates to your employees what they can expect from the company. This is called [...]

Bring your customers new revenue.

Wait a minute, as a seller my job is to sell, get paid and line up the next sale, there is no place in the sales process for the process to work backwards, they pay you, and not you pay them. And in this singular logic lies the magic of bringing your customers value, in [...]

The Tomatoes Ate Your Profits

Here is a tale of how to not lose your lunch and your profits.  I was in Calgary touring some operations when I had the chance to meet a potential new sales representative. An arrangement was made to meet at the local eatery and have a “get to know you” meeting. The meeting was going as [...]

How To Build A Customer Service Star In Two Seconds

In the fall of 1983, around 7:00 pm, I was about to start my first class at an adult education level, a program called something like “Basic Skills for New Supervisors.” Looking around, the class was filled with all men, mostly in their early twenties, plus a few guys probably close to forty. The company [...]

The Sales Essays Volume #2

The Tomatoes Ate Your Profits Here is a tale of how to not lose your lunch and your profits. Late last year I was in Calgary  touring some of our operations  where I met a potential new sales representative. An arrangement was made to meet at the local eatery and have a “get to know [...]

Three Business Lessons From The Drag Strip

I learned the following at our “Guys Night at the Drags.” The cars were all in top form and as I sat enjoying the racing action I found myself reflecting on the similarities between the business world and the sport of drag racing. Some key business lessons to be learned from the sport: 1. Be [...]

Accountability, Anaconda Style

Leading by Leaning or… Accountability, Anaconda Style “Watch out guys, here comes the boss. Look busy.” Unfortunately, the above is a common statement in many businesses and if you are not sure what this is a sign of, let me tell you. It is the sign of failed corporate culture, bad management, missing accountability and a tangible [...]

Is A Coffee Card Networking’s Secret Weapon?

In the last three weeks our company has secured three major new clients. What’s unique is that each of these clients was referred to our company by a past or current client and our cost to land each one was just a cup of coffee. How networking skills and a Coffee Card can be the [...]

What’s Today’s Challenge?

In just the last week we have encountered the following sales client challenges: How to find qualified, self-motivated sales staff? When to hire, who to hire? How to manage the post application process for internal candidates who applied for sales positions but did not get selected for the position? Who to send to a major [...]